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"Executing On The Execution Matrix"

Executing On The Execution Matrix is a series of five interactive leadership sessions designed to build a foundation for achieving the next round of funding. Each session is designed to help identify and reduce risk for further financial investment from VCs. The workshops will provide CEOs with a clear context for easier, and smarter decision making to get to the next level of funding. Participants may attend any or all of the events.

Date September 18, 2002 to December 11, 2002
Location Brobeck, Phleger & Harrison LLP
2000 University Circle
East Palo Alto, CA 94303
650-331-8000
Schedule

5:30 - 6:00 p.m. - Registration
6:00 - 6:15 p.m. - Sponsor Introductions
6:15 - 7:00 p.m. - Keynote Speaker
7:00 - 7:45 p.m. - Break-out Session
7:45 - 8:00 p.m. - Break
8:00 - 9:00 p.m. - Panel Discussion and Wrap-up

 

Registration

http://www.mollyguard.com/event/2631872


Session 1: Validating Your Business Model - September 18, 2002

Have you realistically sized your overall business opportunity? Review an in-depth methodology for validating your business model by identifying areas that represent your optimal start-up revenue producing segment(s), how you are going to sell to them, and how much money you can expect to make. Understand how to prioritize your market opportunities for efficient product design and development and to extend your product for new revenue streams. And, understand which distribution strategy makes the most sense for your business to ramp up, and then to meet ongoing revenue projections.
The selection process is 2-fold. First, the screening team (3 Associates of VC firms) will select 10 candidates out of all the applications submitted by May 20, 2002 at 5:00pm. And second, the 10 candidates will participate in presentation auditions, where we will select the final 5 that will present at the conference.

Keynote Speaker: Len Rand, General Partner, Granite Ventures

Panel Speakers: Rick Jackson, VP of Marketing, BEA (link to www.bea.com), Michael Schuh, General Partner, Foundation Capital

Moderator: Eric Pfeiffer, Features Editor, Red Herring

Facilitator: Chris Gill, President, CGS&M Associates

To register, go to http://www.mollyguard.com/event/2631872.

Session 2: Completing Your Team - October 9, 2002

Have you got the right team to take you to the next level? Learn to assess who to hire and when. Identify innovative and cost-effective resources for quality executives and staff. Identify when to use outsourced resources and where to find them.

Keynote Speaker: John Hamm, Venture Partner, Redpoint Ventures

Panel Speakers: Abe Kleinfeld, CEO, Accordus, Max Shapiro, CEO of PeopleConnect

Moderator: Kurt Oeler, Director of Editorial Operations, Cnet News

Facilitator: Chris Gill, President, CGS&M Associates

To register, go to http://www.mollyguard.com/event/2631872.

Session 3: Creating Your Portfolio Of Strategies - November 6, 2002

Do you know what you're going to do when your target customers don't place orders, or the market changes, or your competition leapfrogs your product? Identify viable business model options to increase your agility in a dynamic market. And, learn how to translate your business model and core technological advantage into a long-term business opportunity through alternative executions. Understand how establishing a comprehensive strategic vision creates flexibility for your company, while driving milestones and deliverables throughout the organization.

Keynote Speaker: Matt Miller, Venture Partner, Walden VC (link to http://www.waldenvc.com)

Panel Speakers: : Craig Wichner, CEO, KindMark, Others TBA

Moderator: Tyson Freeman, Venture Reporter, The Daily Deal (link

Facilitator: Patrina Mack, Managing Director, Vision & Execution

To register, go to http://www.mollyguard.com/event/2631872.

Session 4: Working Effectively With Your Board, And Everybody Else - November 20, 2002

Is your board your biggest asset or your biggest headache? Learn how to identify and recruit the right board members for your company and manage your relationships. Learn about realistic expectations for what a board can and can't do. And, learn to effectively communicate the company vision both up and down by repackaging your information for board members, employees, investors and customers.

Keynote Speaker: Greg Gretsch, Managing Director, Sigma Partners

Panel Speakers: Giovanni Colella, CEO, Healinx, Peter Loukianoff, Venture Partner, Alloy Ventures

Moderator: Alison Macondray, Publisher of Wired News

Facilitator: Chris Gill, President, CGS&M Associates (http://www.cgsmnet.com)

To register, go to http://www.mollyguard.com/event/2631872.

Session 5: Creating A Sales Strategy To Reproduce Customer Acquisition And Retention Performance - December 11, 2002

Can you demonstrate to your investors that you can reproduce your early customer wins? Learn how to develop a reliable process to win and keep customers for your business. Identify sales and support challenges that help win back lost customers and keep the ones you already have.

Keynote Speaker: Paul Holland, General Partner, Foundation Capital

Panel Speakers: John Donnelly, VP of Sales, Talking Blocks, Clay Collier, CEO, Kivera

Moderator: Peters Suh, Partner, Fremont Communications

Facilitator: Patrina Mack, Managing Director, Vision & Execution

To register, go to http://www.mollyguard.com/event/2631872.


Sponsored by:

Brobeck

ISA


People Connect


Strategic Design Group



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