Executing On The Execution Matrix is a series of five interactive
leadership sessions designed to build a foundation for achieving the
next round of funding. Each session is designed to help identify and
reduce risk for further financial investment from VCs. The workshops
will provide CEOs with a clear context for easier, and smarter decision
making to get to the next level of funding. Participants may attend
any or all of the events.
| Date |
September 18, 2002 to December
11, 2002 |
| Location |
Brobeck, Phleger & Harrison LLP
2000 University Circle
East Palo Alto, CA 94303
650-331-8000 |
| Schedule |
5:30 - 6:00 p.m. - Registration
6:00 - 6:15 p.m. - Sponsor Introductions
6:15 - 7:00 p.m. - Keynote Speaker
7:00 - 7:45 p.m. - Break-out Session
7:45 - 8:00 p.m. - Break
8:00 - 9:00 p.m. - Panel Discussion
and Wrap-up
|
Session 1: Validating Your Business Model -
September 18, 2002
Have you realistically sized your overall business opportunity? Review
an in-depth methodology for validating your business model by identifying
areas that represent your optimal start-up revenue producing segment(s),
how you are going to sell to them, and how much money you can expect
to make. Understand how to prioritize your market opportunities for
efficient product design and development and to extend your product
for new revenue streams. And, understand which distribution strategy
makes the most sense for your business to ramp up, and then to meet
ongoing revenue projections.
The selection process is 2-fold. First, the screening team (3 Associates
of VC firms) will select 10 candidates out of all the applications
submitted by May 20, 2002 at 5:00pm. And second, the 10 candidates
will participate in presentation auditions, where we will select the
final 5 that will present at the conference.
Keynote Speaker: Len Rand, General Partner, Granite
Ventures
Panel Speakers: Rick Jackson, VP of Marketing, BEA (link to
www.bea.com), Michael Schuh, General Partner, Foundation
Capital
Moderator: Eric Pfeiffer, Features Editor, Red
Herring
Facilitator: Chris Gill, President, CGS&M
Associates
To register, go to http://www.mollyguard.com/event/2631872.
Session 2: Completing Your Team - October 9,
2002
Have you got the right team to take you to the next level? Learn
to assess who to hire and when. Identify innovative and cost-effective
resources for quality executives and staff. Identify when to use outsourced
resources and where to find them.
Keynote Speaker: John Hamm, Venture Partner, Redpoint
Ventures
Panel Speakers: Abe Kleinfeld, CEO, Accordus,
Max Shapiro, CEO of PeopleConnect
Moderator: Kurt Oeler, Director of Editorial Operations,
Cnet News
Facilitator: Chris Gill, President, CGS&M
Associates
To register, go to http://www.mollyguard.com/event/2631872.
Session 3: Creating Your Portfolio Of Strategies
- November 6, 2002
Do you know what you're going to do when your target customers don't
place orders, or the market changes, or your competition leapfrogs
your product? Identify viable business model options to increase your
agility in a dynamic market. And, learn how to translate your business
model and core technological advantage into a long-term business opportunity
through alternative executions. Understand how establishing a comprehensive
strategic vision creates flexibility for your company, while driving
milestones and deliverables throughout the organization.
Keynote Speaker: Matt Miller, Venture Partner, Walden
VC (link to http://www.waldenvc.com)
Panel Speakers: : Craig Wichner, CEO, KindMark,
Others TBA
Moderator: Tyson Freeman, Venture Reporter, The
Daily Deal (link
Facilitator: Patrina Mack, Managing
Director, Vision & Execution
To register, go to http://www.mollyguard.com/event/2631872.
Session 4: Working Effectively With Your Board,
And Everybody Else - November 20, 2002
Is your board your biggest asset or your biggest headache? Learn
how to identify and recruit the right board members for your company
and manage your relationships. Learn about realistic expectations
for what a board can and can't do. And, learn to effectively communicate
the company vision both up and down by repackaging your information
for board members, employees, investors and customers.
Keynote Speaker: Greg Gretsch, Managing Director, Sigma
Partners
Panel Speakers: Giovanni Colella, CEO, Healinx, Peter Loukianoff,
Venture Partner, Alloy Ventures
Moderator: Alison Macondray, Publisher of Wired News
Facilitator: Chris Gill, President, CGS&M
Associates (http://www.cgsmnet.com)
To register, go to http://www.mollyguard.com/event/2631872.
Session 5: Creating A Sales Strategy To Reproduce
Customer Acquisition And Retention Performance - December 11, 2002
Can you demonstrate to your investors that you can reproduce your
early customer wins? Learn how to develop a reliable process to win
and keep customers for your business. Identify sales and support challenges
that help win back lost customers and keep the ones you already have.
Keynote Speaker: Paul Holland, General Partner, Foundation
Capital
Panel Speakers: John Donnelly, VP of Sales, Talking
Blocks, Clay Collier, CEO, Kivera
Moderator: Peters Suh, Partner, Fremont
Communications
Facilitator: Patrina Mack, Managing Director, Vision
& Execution
To register, go to http://www.mollyguard.com/event/2631872.
Sponsored by:
